Privacy Policy

Effective date: April 1, 2026

Southern Luxury Cakes ("we," "us," or "our") values your trust. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or interact with our website and related online services (the "Site"). By using the Site, you consent to the practices described here.

1. Information We Collect

• Information you provide directly

  • Account and contact information: name, email address, phone

Privacy Policy

Effective date: April 1, 2026

Southern Luxury Cakes ("we," "us," or "our") values your trust. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or interact with our website and related online services (the "Site"). By using the Site, you consent to the practices described here.

1. Information We Collect

• Information you provide directly

  • Account and contact information: name, email address, phone number, billing and shipping address when you place an order, request a quote, or create an account.

  • Order details: cake design requests, event date and location, guest count, personalization instructions, delivery preferences, payment information (collected and processed securely by our payment processor).

  • Communication content: messages, inquiries, feedback, reviews, and images you upload relating to custom designs.

  • Marketing preferences: opt-ins, unsubscribes, and preferences for communications.

• Information collected automatically

  • Usage data: pages viewed, time spent on pages, clicks, navigation path, and other analytics.

  • Device and technical data: IP address, device type, browser type and version, operating system, screen resolution, and mobile carrier.

  • Cookies and similar technologies: cookies, web beacons, pixel tags, and local storage to improve Site functionality and performance.

• Information from third parties

  • Social media: if you log in or share via social platforms, we may receive your public profile information as permitted by the platform.

  • Service providers: we may receive data from payment processors, analytics providers, or booking platforms we use to operate the Site.

2. How We Use Your Information We use personal information for the following purposes:

• To provide and manage orders, bookings, and custom cake services.

• To process payments and prevent fraud.

• To communicate with you about orders, confirmations, shipping, deliveries, changes, and support requests.

• To respond to inquiries, reviews, and feedback.

• To personalize your experience and improve our Site, products, and services.

• To send marketing communications (with your consent where required) such as newsletters, promotions, and announcements.

• To comply with legal obligations and enforce our terms, policies, and rights.

3. Legal Bases for Processing (for users in the European Economic Area or UK) When applicable, we rely on one or more of the following legal bases to process personal data:

• Performance of a contract: to fulfill orders and requests.

• Consent: where you have provided consent for specific uses such as marketing.

• Legitimate interests: for improving our Site, protecting our business, and communicating with customers, balanced against your privacy rights.

• Legal obligations: to comply with applicable laws and regulations.

4. Sharing and Disclosure of Information We may share personal information with:

• Service providers and vendors who perform functions on our behalf (payment processing, hosting, analytics, email delivery, shipping, and customer support).

• Third-party partners for marketing or promotional purposes only with your consent.

• Professional advisors and legal authorities as necessary to comply with legal obligations or to protect our rights and safety.

• Business transfers: if we merge, sell, or transfer assets, personal information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your personal information.

We do not sell personal information for monetary consideration.

5. Cookies and Tracking Technologies We use cookies and similar technologies to operate and improve the Site, analyze usage, and support marketing. You can manage cookie preferences through your browser settings or through any cookie preference controls provided on the Site. Blocking certain cookies may affect Site functionality.

6. Data Security We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. While we strive to protect your information, no method of transmission or electronic storage is completely secure. We cannot guarantee absolute security.

7. Data Retention We retain personal information as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of information and business needs.

8. Your Rights and Choices Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• Access: request a copy of the personal information we hold about you.

• Correction: request correction of inaccurate or incomplete information.

• Deletion: request deletion of your personal information, subject to legal and contractual exceptions.

• Portability: request a copy of your information in a portable, machine-readable format.

• Restriction or objection: limit or object to certain processing activities.

• Withdraw consent: where processing is based on consent, you may withdraw consent at any time.

To exercise your rights or update preferences, contact us using the information below.